Building is Better than Buying

Building is Better than Buying

There are two ways to build an audience.

You can buy them, or you can earn them.

Buying is fast. Earning takes time.

But here’s the thing.

When you buy them, they rarely stick around.

There’s no loyalty, no love.

What that means is that the money tap can’t be turned off.

No more money. No more audience.

Earning your audience takes time.

It takes effort, commitment, and time.

You have to do the work.

You’ll need to dig deep to find out what your audience wants, what they need, and how you can help.

You will have to feed this audience, nurture it, and give them all you’ve got.


When you earn an audience.

They don’t leave.

They stick around and wait to see what you’ll do next.

They join in on the journey and support you right back.

They’re yours, and you are theirs.

Even if you have no more money.

They’ll buy what you sell, time and time and time again because they trust you and want you to succeed.

Isn’t this a better way?

Start. Now. Do the work. Build your fanbase.

Even if you don’t know where you’re going.

The journey is just another story to share.


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