A Quick Welcome To You All

Welcome to Copywriting 101.

Why What We Write Matters

I want to make something clear right off the bat.  This will not be a series of lessons focused only on improving your copywriting, though I am confident we can do that.

Your First Assignment

What, you didn't think there'd be work?

We Sell Benefits. Not Features.

Assignment: Benefits, Benefits, Benefits

Let's do some writing.

Using Persuasion and Psychology in Your Writing

Two More Concepts I Want You to Keep in Mind

None Of This Matters If You Don't Start Writing

There is a tried and true way to become a better writer. You write.

Assignment: Let's Talk Benefits

I want you to get into a benefits mindset for today's assignment. So I want you to look around your home and pick a product.